Improve your effectiveness using Affinity Marketing Matters to manage campaigns. Each campaign runs as a separate project (matter), putting all of the Lawyer's tools for document automation, data capture and workflow at your disposal. Use custom dataforms to track attendees, interests and preferences - and provide timely and compelling follow-up materials focused on specific audiences.

Track relationships between contacts (and the firm). Add custom fields whenever you need them - Affinity allows you to extend the database on demand without having to undertake special programming. Track and understand who knows who across the whole database, both through referrals and from new business introductions.